What Judy offers her sellers
The decision to sell your home is a significant step that is often filled with mixed emotions. There are many essential pieces to a successful outcome that require a great deal of expertise. Optimizing your selling price, executing a technology based marketing plan and managing the negotiation process are just a few of the crucial components required to maximize your return in the fastest and most “stress-free” manner possible. The Judy Greenberg Group specializes in each of these areas and will get the job done.
How Will the Judy Greenberg Group Help You Obtain Maximum Value
Step 1: Pinpoint Optimum Listing Price
The ideal market price will be determined by many factors. These include location, condition, competition, timing, tax considerations and global economic factors to name a few. Our philosophy is to not just look at past data in each of these areas, but to look forward to make sure we are leading the market sentiment. Judy Greenberg’s background as a CPA, coupled with over a decade as a top performer at Coldwell Banker enables the Judy Greenberg Group to provide you with the data and information you need to optimize your home’s selling price.
Step 2: Execution of a Technology Based Strategic Marketing Plan
In today’s market environment it is not enough to employ the traditional methods of marketing your home. Of course we will find potential buyers through newspaper advertising, postcards, brochures and open houses but more critically, the Judy Greenberg Group will maximize your exposure through internet marketing in several ways. We invest a great deal of resources and energy in search engine marketing, and we are proud to say that the Judy Greenberg Group name and therefore exposure to your listing will come up in the top 5 choices as a result of many important keyword searches. Nearly 50% of our transactions over the past several years are a direct result of someone contacting the Judy Greenberg Group via a search engine request. We will also create single property websites and implement many other social media strategies.
Step 3: Home Staging
We will implement all current best practices to show your home in the most strategic way possible to maximize buyer interest. This may include executing minor repairs, using fresh flowers, baking cookies and/or supplying you with supplemental furnishings and accessories from our warehouse at no charge as needed.
Step 4: Negotiation
Receiving an offer is only the beginning. Every sale must be negotiated not only with the buyers, but through inspectors, appraisers and attorneys. We will bring our specialized negotiation skills and experiences to increase the probability of a successful outcome. As such, we will ensure you not only receive the maximum value for your home, but we will also minimize the stress of this often arduous process.
Step 5: Communication
You have given us the responsibility of selling an extremely significant asset and we will make sure you are kept informed throughout the process, with very timely and consistent feedback. This will include feedback after every showing as well as weekly updates on our marketing efforts. This will enable us to make timely and informed decisions regarding any required modifications to the selling situation.