Long Grove Realtor Shares Secrets of a Client-Focused Website with Chicago Agent Magazine.
Creating a great website that focuses on clients takes not only time and effort, but also an understanding of one’s target audience and their needs. I have been passionate about using the Internet as a tool to help my clients for over 10 years now and recently Chicago Agent magazine presented me with an opportunity to share that passion with other Realtors.
Here are a few of the key excepts from the article “Secrets of Online Success”:
Research, Research, Research
” ‘Research is important in creating a successful website’, says Judy Greenberg, a Realtor with Coldwell Banker Residential Brokerage. ‘I would suggest that a real estate agent first ‘Google’ a city and see which sites come up and which ones are given the highest ranking.’ she says.”
Research is key when creating a client-centered website. I spend hours each day online analyzing my websites and the frequency of certain key words. This help me to understand what my clients are searching for when they begin the process of purchasing a new home. I strive to understand which information is the most requested and helpful and then provide it in a format that is quick and easy-to-use. Schools, from preschool to high school, are stressed in my blog ( www.judygreenberg.com) as well as in my websites ( www.vernonhills-homes-for-sale.com and www.buffalogrovehomes.com ) since I have found that schools are the most important factor when choosing a city for families relocating with school-aged children.
Be the Expert
“Greenberg determines what information to include in her blogs by ‘staying up to date on current events in the community and understanding the topics that interest people in real estate today’, she says. It is also helpful that she lives in the area in which she works and can blog about the aspects of the community she finds most special.”
I’m so lucky that I live and work in a community that I love. I try and make sure that all of my blog posts are interesting, relevant and tell the true story of the communities, whether it by Lincolnshire, Vernon Hills, Long Grove or Buffalo Grove. That way, clients can get a feel for the area whether they are in Los Angeles, CA or London, England. For example, a reader who desires to learn about the Village of Long Grove will get a flavor of the community as well as a slide show when they search for Long Grove Real Estate on the Internet.
Optimize Search Functionality
“One of the most helpful website features for consumers is a search function that allows them to search for homes in multiple ways, including by address, subdivision, neighborhood, map or schools. ‘The search button is the most important button,’ says Greenberg. Most Realtors use a basic home-finder search, but consumers simply will move on to the next site if they don’t get enough information.”
I make certain that the “Search Box” on each of my websites is easy-to-find and easy-to-use. My website designer, Jeff Stone at www.nextlevelsolutionsforrealestate.com was instrumental in helping me optimize the location of this box. Not everybody has the same criteria when looking for a house so I want to make sure I include as many options as possible to help a client get “the perfect fit” when they are done with their search.
Almost everyone will begin their next home search on the Internet and I want to make sure that when a client gets to my website, they feel as if they have access to all the information needed to begin that search. The Internet is a valuable tool to lead a client to the right real estate agent for their needs and I am available 24/7 to set up a meeting, a school tour or just to ask a question. And when all is said and done, it’s the personal touches that I apply to my websites and to my client relationships that makes each home search a success.
To read the full artcle from Chicago Agent magazine, please visit their website at http://chicagoagentmagazine.com/secrets-of-online-success/
Judy Greenberg’s website www.buffalogroveareahomes.com provides all the information regardless as to whether you are a potential buyer or seller. If you are a first time home buyer trying to determine how much you can afford, or an experienced buyer who is selling your home, Judy can help you with all your real estate needs . As a seller you benefit from Judy’s savvy internet marketing skills and strong negotiating skills, and as a buyer you benefit from her passion for finding you your perfect home!
Judy can be reached at 847-602-5435 or via email at firstname.lastname@example.org. Judy has helped people move in and out of the Chicago Northwest Suburbs. including but not limited to , Long Grove, Kildeer, Buffalo Grove, Lincolnshire, Vernon Hills, and Hawthorn Woods.